The book was launched with a meeting at the Conway Hall in London. The ground floor of the hall was full, with people standing against the walls. The event was chaired by Ken Garland (an old student of Froshaug), who introduced two speakers: Tanya Harrod and Robin Kinross. Rick Poynor, due to speak also, was ill and could not attend (but see his review of the book in Eye, no. 38). Then contributions came from the people in the body of the hall: predominantly old students of Froshaug. The meeting then turned itself into a drinks party.