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New typeface

The new edition of Norman Potter’s What is a designer is set in the typeface Arnhem, designed by Fred Smeijers. Arnhem was designed and developed from 1998 onwards for a redesign of the Nederlandse Staatscourant that was undertaken by the Werkplaats Typografie in Arnhem (thus the name). In the end, for familiar reasons of commissioning ‘cold feet’, the typeface was not adopted by the client, but Fred Smeijers finished it anyway and is now preparing to release it commercially himself. Arnhem has a wonderful dignity, indeed stateliness, and yet has the now familiar friendly accessibility that characterizes all of Fred’s work. We are also using it for the new matter of Carter’s View and for Kinross’s Unjustified texts.